groundwork for medspas
less chasing leads. more booked patients.
groundwork installs the ads, the AI agent, and the booking system that fill your medspa's calendar. A monthly retainer. Nothing for you to manage.
services
what groundwork installs
AI speed to lead
Every inquiry gets a reply within 60 seconds — by text, WhatsApp, and Instagram DM.
- AI agent qualifies the lead in conversation, 24/7
- No lead goes cold because no one could pick up the phone
- Handed to your team only once the contact is ready to book
AI booking and missed appointment protection
Conversations turn into confirmed appointments, straight into your calendar.
- Booking happens inside the chat, including reschedules and questions
- Automated reminder sequences cut missed appointments
- Automatic follow up with everyone who did not show
performance ads with AI creative
Meta and Google campaigns built to deliver predictable inquiries.
- AI generated video and image ads, tested on a weekly cycle
- Landing pages and forms wired directly into the CRM
- Managed against cost per booked appointment, not clicks
database reactivation and reporting
Your biggest untapped asset is the contact list you already have.
- AI campaigns revive old and dormant leads
- One dashboard: leads, appointments, revenue per campaign
- Monthly report in plain language, no agency jargon
Also included: a dedicated account lead — not a rotating team.
the problem
most inquiries go cold.
A lead comes in on Instagram or through a form. Nobody replies for hours. By the time someone gets to it, they've already booked with a competitor.
chasing leads eats your week.
Your front desk chases messages between appointments. It's slow, it's inconsistent, and it's the first thing that slips when the schedule gets busy.
agencies sell impressions, not patients.
You've paid for ad management before. You got a report full of reach and engagement. You didn't get a fuller calendar.
why medspas
Aesthetic patients research before they book. They compare providers, prices, and reviews across Instagram, Google, and word of mouth before they ever pick up the phone. The practice that responds first, with a real answer instead of a form confirmation, gets the consultation.
groundwork's AI agent is trained on medspa services specifically: Botox units, filler types, package pricing questions, and the objections a front desk hears every day. It does not guess. It answers the way a well trained coordinator would, in seconds instead of hours.
who this is for
a good fit
- You already see a steady flow of inquiries and want more of them to book
- You are open to an AI agent sending the first reply, with your team taking over once someone is ready
- You want ads, replies, and booking run as one system instead of separate tools
not a good fit
- You are looking for a one time website or branding project
- You do not want to run paid ads right now
- You want to personally read and reply to every single message yourself
how it works
we run your ads
Targeted campaigns reach people actively searching for treatments near you.
the AI agent replies
Every inquiry gets a personal reply within 60 seconds. The agent qualifies the lead.
patients book themselves
The appointment lands on your calendar. You show up. Nothing to check.
testimonials
an experienced team, not a rotating account manager.
groundwork is run by people with years of experience running paid ads and lead systems for local service businesses. You get one dedicated account lead who builds your ad system and trains your AI agent personally, not a rotating coordinator passed between departments.
60 sec
target reply time for every inquiry, day or night
10 days
typical setup, from signed agreement to live campaigns
90 days
the initial term, billed monthly after that
"You'll never wonder whether a lead got a reply. That's the whole system."
questions
what's the contract length +
Monthly after an initial 90 day period. We ask for 90 days because ad systems and the AI agent need that long to learn and optimize.
how long does setup take +
Most practices are live within 10 business days: ad accounts connected, the AI agent trained on your services, and the booking calendar synced.
is ad spend included +
No. The retainer covers our management and systems. Ad spend goes directly to Meta or Google and is billed to you separately, so you keep control of the budget.
do you work with other practices near me +
We take one medspa per service area. If we're already working with a practice in your territory, we'll tell you before you sign anything.
what do I have to do +
Show up for the appointments that land on your calendar. We handle the ads, the replies, and the booking.
when will I see results +
Ad campaigns typically start generating inquiries within the first two weeks. Booked appointments follow once the AI agent and recovery sequences are live, usually by week three or four.