groundwork for multi location groups
one system. every location.
groundwork installs the ads, the AI agent, and the booking system that fill every location's calendar, reported in one place. A monthly retainer. Nothing for your team to manage location by location.
services
what groundwork installs
AI speed to lead
Every inquiry gets a reply within 60 seconds, routed to the right location automatically.
- AI agent qualifies the lead and identifies the nearest or preferred location
- No lead goes cold because one location's front desk was busy
- Handed to the right team only once the contact is ready to book
AI booking and missed appointment protection
Conversations turn into confirmed appointments, straight into each location's calendar.
- Booking happens inside the chat, routed to the correct location and provider
- Automated reminder sequences cut missed appointments across every location
- Automatic follow up with everyone who did not show, wherever they booked
performance ads with AI creative
Meta and Google campaigns built to deliver predictable inquiries at the location level.
- AI generated video and image ads, tested on a weekly cycle, by location
- Landing pages and forms wired directly into the CRM, geotargeted per market
- Managed against cost per booked appointment, not clicks, location by location
database reactivation and reporting
Your biggest untapped asset is the contact list already sitting across every location.
- AI campaigns revive old and dormant leads across the whole group
- One dashboard: leads, appointments, and revenue per campaign, by location
- Monthly report in plain language, rolled up and broken out by location
Also included: a dedicated account lead — not a rotating team.
the problem
every location runs its own system.
One location uses a spreadsheet, another calls back when they get a chance, and a third has no follow up at all. Performance depends on who happens to be at the front desk that day.
leadership has no single view.
Ask how many booked appointments came from ads last month across the group, and the honest answer is nobody knows without pulling reports from several different systems.
agencies sell impressions, not appointments.
You've paid for ad management before. You got a report full of reach and engagement, broken out by nothing useful. You didn't get a fuller calendar at any location.
why multi location groups
Every location in a group develops its own habits. One front desk answers fast, another lets calls go to voicemail, and nobody at the leadership level can see the difference until the revenue numbers come in.
groundwork installs the same AI agent, the same booking flow, and the same reporting at every location, so performance depends on the system, not on who happens to be working that day. Leadership gets one dashboard instead of five different answers.
who this is for
a good fit
- You run more than one location and want the same lead system working at all of them
- You are comfortable with an AI agent as the first point of contact at every site
- You want one dashboard for leads, appointments, and revenue instead of a different report per location
not a good fit
- You have a single location testing the idea for the first time — start with the relevant industry page instead
- You do not want to run paid advertising at scale
- You need every location's system built and managed differently
how it works
we run ads for every location
Targeted campaigns reach people actively searching near each location, managed centrally.
the AI agent replies and routes
Every inquiry gets a reply within 60 seconds and is routed to the right location automatically.
every location books itself
The appointment lands on the right calendar. Leadership sees all of it in one dashboard.
testimonials
an experienced team, not a rotating account manager.
groundwork is run by people with years of experience running paid ads and lead systems for local service businesses. You get one dedicated account lead who builds your ad system and trains your AI agent personally, not a rotating coordinator passed between departments.
60 sec
target reply time for every inquiry, day or night
10 days
typical setup per location, from signed agreement to live campaigns
90 days
the initial term, billed monthly after that
"You'll never wonder whether a lead got a reply. That's the whole system."
questions
what's the contract length +
Monthly after an initial 90 day period. We ask for 90 days because ad systems and the AI agent need that long to learn and optimize.
how long does setup take +
Most groups are live within 10 business days once contracts and access are in place: ad accounts connected, the AI agent trained per location, and every calendar synced.
is ad spend included +
No. The retainer covers our management and systems. Ad spend goes directly to Meta or Google and is billed to you separately, so you keep control of the budget across every location.
do you work with other groups near me +
We take one group per market. If we're already working with a group in your territory, we'll tell you before you sign anything.
what do I have to do +
Show up for the appointments that land on each location's calendar. We handle the ads, the replies, and the booking, across every location.
when will I see results +
Ad campaigns typically start generating inquiries within the first two weeks. Booked appointments follow once the AI agent and recovery sequences are live, usually by week three or four, per location.