groundwork for dental practices
less time on the phone. more patients in the chair.
groundwork installs the ads, the AI agent, and the booking system that fill your practice's chair time. A monthly retainer. Nothing for you to manage.
services
what groundwork installs
AI speed to lead
Every inquiry gets a reply within 60 seconds — by phone, text, and web chat.
- AI agent answers new patient questions and insurance basics before booking
- No lead goes cold because the front desk was mid appointment
- Handed to your team only once the patient is ready to schedule
AI booking and missed appointment protection
Conversations turn into confirmed appointments, straight into your schedule.
- Booking happens by text, including reschedules and hygiene recalls
- Automated reminder sequences cut missed appointments
- Automatic follow up with every patient who did not show
performance ads with AI creative
Meta and Google campaigns built to deliver predictable new patient inquiries.
- AI generated video and image ads, tested on a weekly cycle
- Landing pages and forms wired directly into the CRM
- Managed against cost per booked patient, not clicks
database reactivation and reporting
Your biggest untapped asset is the patient list you already have.
- AI campaigns reach patients overdue for a cleaning or follow up
- One dashboard: leads, appointments, revenue per campaign
- Monthly report in plain language, no agency jargon
Also included: a dedicated account lead — not a rotating team.
the problem
new patients shop on speed.
Most patients call three practices and book with whoever answers first, not whoever is best. If you're slow to reply, you lose the patient before you ever meet them.
recall lists fall through the cracks.
Recall lists sit in the schedule software while your team handles the patients in the chair. Recall revenue is the easiest revenue in the practice, and the easiest to leave on the table.
agencies sell impressions, not patients.
You've paid for ad management before. You got a report full of reach and engagement. You didn't get a fuller chair.
why dental practices
Dental patients shop on convenience as much as price. They call three practices, and the first one to confirm a time wins the patient, regardless of who has the better reviews.
groundwork's AI agent handles new patient scheduling and hygiene recall outreach in the same conversational tone a good front desk uses, including insurance questions and same day emergency requests, so no inquiry sits unanswered between patients.
who this is for
a good fit
- Your practice has open chair time you want filled with new and recall patients
- You are open to an AI agent confirming appointments and handling reschedules by text
- You want one system managing ads, replies, and the recall list instead of separate tools
not a good fit
- You are fully booked with no room for new patients
- You do not want to run paid advertising
- You want a receptionist to personally handle every text conversation
how it works
we run your ads
Targeted campaigns reach people actively searching for a dentist near you.
the AI agent replies
Every inquiry gets a personal reply within 60 seconds. The agent answers basic questions and qualifies the patient.
patients book themselves
The appointment lands on your schedule. You see the patient. Nothing to check.
testimonials
an experienced team, not a rotating account manager.
groundwork is run by people with years of experience running paid ads and lead systems for local service businesses. You get one dedicated account lead who builds your ad system and trains your AI agent personally, not a rotating coordinator passed between departments.
60 sec
target reply time for every inquiry, day or night
10 days
typical setup, from signed agreement to live campaigns
90 days
the initial term, billed monthly after that
"You'll never wonder whether a lead got a reply. That's the whole system."
questions
what's the contract length +
Monthly after an initial 90 day period. We ask for 90 days because ad systems and the AI agent need that long to learn and optimize.
how long does setup take +
Most practices are live within 10 business days: ad accounts connected, the AI agent trained on your services, and the booking calendar synced.
is ad spend included +
No. The retainer covers our management and systems. Ad spend goes directly to Meta or Google and is billed to you separately, so you keep control of the budget.
do you work with other practices near me +
We take one practice per service area. If we're already working with a practice in your territory, we'll tell you before you sign anything.
what do I have to do +
Show up for the appointments that land on your schedule. We handle the ads, the replies, and the booking.
when will I see results +
Ad campaigns typically start generating inquiries within the first two weeks. Booked appointments follow once the AI agent and recovery sequences are live, usually by week three or four.