groundwork
the systems underneath a fully booked calendar.
groundwork installs the ads, the AI agent, and the booking flow that turn inquiries into appointments. Done for you. Run every month.
why AI
people do not wait anymore.
Someone searching for a provider today checks several options in the same sitting. The business that replies first, with a real answer, gets the appointment. A human team cannot staff every hour a lead might come in. An AI agent can.
a missed reply is not neutral.
A lead does not sit and wait for you to get back to them. It moves on. Every hour without a reply is an inquiry a competitor is still free to win.
AI does the repetitive part, not the whole job.
The agent handles the first reply, the common questions, and the scheduling. Your team steps in once someone is ready to book. Nobody hands off a conversation they have not read.
services
what groundwork installs
AI speed to lead
Every inquiry gets a reply within 60 seconds, day or night, on the channel it came in on.
AI booking
Conversations turn into confirmed appointments, straight into the calendar, with reminders built in.
performance ads
Meta and Google campaigns, with AI generated creative, built to deliver predictable inquiries.
database reactivation
AI campaigns revive the old and dormant leads already sitting in your contact list.
how it works
we run the ads
Targeted campaigns reach people actively searching for what you offer, in your service area.
the AI agent replies
Every inquiry gets a personal reply within 60 seconds, day or night. The agent qualifies the lead.
you get the appointment
The appointment lands on the calendar, synced automatically. Nothing for you to check.
industries
four industries. one system.
aesthetics
Medspas and aesthetic practices: Botox, fillers, and facials, with an AI system that books them.
02medical
Medical practices reaching new and returning patients without the phone tag.
03dental
Dental practices filling the chair and protecting the recall list.
04enterprise
Multi location groups running every site on one system, one dashboard.
who this is for
a good fit
- You run an aesthetics, medical, dental, or multi location practice and already see some inquiries come in
- You are open to an AI agent replying first, with your team stepping in once someone is ready to book
- You want ads, replies, and booking run as one system, not three separate vendors
not a good fit
- You are looking for a one time website or branding project
- You are not currently willing to run paid ads
- You want to personally handle every single reply yourself
how we think about it
what's built on what isn't.
A customer sees an ad, a fast reply, an open slot on the calendar. None of that happens on its own. Underneath it sits targeting, automation, and a booking system that doesn't drop a lead. We install the part nobody sees. That's the groundwork.
60 sec
target reply time for every inquiry, day or night
10 days
typical setup, from signed agreement to live campaigns
90 days
the initial term, billed monthly after that
about
why we work this way.
groundwork was built around one idea: agencies sell impressions, we sell booked appointments. We focus on a short list of local service industries where the same system works: aesthetics, medical, dental, and multi location groups. Each one gets its own playbook, the booking patterns, the offers that convert, and the ad angles that actually work for that category, not a generic template stretched across everything.
see our industries →team
lara a.
founder and CEO
Runs strategy and client relationships, with years of experience building ad systems and lead flows for local service businesses.
noah s.
growth and ad systems
Builds and manages the paid campaigns, from creative testing to daily optimization.
anna k.
client operations
Keeps every account on track: the AI agent, the booking flow, and the monthly reporting.
questions
which industries do you work with +
Aesthetics, medical, dental, and multi location groups. Each industry gets its own playbook: the booking patterns, the offers that convert, and the ad angles that work there.
is this a one time project +
No. groundwork runs as a monthly retainer. The ads, the AI agent, and the booking system are managed on an ongoing basis, not handed off after launch.
do we need to already be running ads +
No. We can build your ad accounts from scratch or take over an existing one. Either way, the AI agent and booking system are set up the same way.
how is this different from a typical marketing agency +
A typical agency manages ad spend and reports on clicks. groundwork installs the ad campaigns, the AI agent that replies to every inquiry, and the booking system that turns replies into appointments, then runs all three together.
what's the contract length +
Month to month after an initial 90 day period. We ask for 90 days because ad systems and the AI agent need that long to learn and optimize.