groundwork for medical practices
fewer missed calls. more booked patients.
groundwork installs the ads, the AI agent, and the booking system that fill your practice's schedule. A monthly retainer. Nothing for you to manage.
services
what groundwork installs
AI speed to lead
Every inquiry gets a reply within 60 seconds — by phone, text, and web chat.
- AI agent answers common questions and checks insurance basics before booking
- No call goes to voicemail because the front desk was with a patient
- Handed to your team only once the patient is ready to schedule
AI booking and missed appointment protection
Conversations turn into confirmed appointments, straight into your schedule.
- Booking happens by text, including reschedules and new patient intake questions
- Automated reminder sequences cut missed appointments
- Automatic follow up with every patient who did not show
performance ads with AI creative
Meta and Google campaigns built to deliver predictable new patient inquiries.
- AI generated video and image ads, tested on a weekly cycle
- Landing pages and forms wired directly into the CRM
- Managed against cost per booked patient, not clicks
database reactivation and reporting
Your biggest untapped asset is the patient list you already have.
- AI campaigns reach out to patients overdue for a visit
- One dashboard: leads, appointments, revenue per campaign
- Monthly report in plain language, no agency jargon
Also included: a dedicated account lead — not a rotating team.
the problem
the phone rings during patient hours.
A new patient calls while your front desk is checking someone in. The call goes to voicemail, and they call the next practice on the list.
scheduling eats staff time.
Your team spends hours a week confirming, rescheduling, and chasing patients who did not show. It is the first thing that slips when the schedule gets busy.
agencies sell impressions, not patients.
You've paid for ad management before. You got a report full of reach and engagement. You didn't get a fuller schedule.
why medical practices
Patients calling a medical practice are often anxious, sometimes in pain, and rarely patient about waiting. A missed call is not just a lost lead, it is someone who needed care and went elsewhere.
groundwork's AI agent is trained on the questions medical practices hear most: insurance acceptance, new patient paperwork, and appointment availability, with language that knows when to escalate to a human immediately. It runs alongside your front desk, not instead of it, so nothing falls through during a busy morning.
who this is for
a good fit
- Your practice already has patient volume and wants fewer missed calls, not more marketing noise
- You are comfortable with an AI agent handling routine scheduling questions before a human steps in
- You want ads, patient replies, and booking run as one system instead of separate vendors
not a good fit
- You are a solo provider not currently accepting new patients
- You are not willing to run any paid advertising
- You need every message personally screened by clinical staff before any reply goes out
how it works
we run your ads
Targeted campaigns reach people actively searching for care near you.
the AI agent replies
Every inquiry gets a personal reply within 60 seconds. The agent answers basic questions and qualifies the patient.
patients book themselves
The appointment lands on your schedule. You see the patient. Nothing to check.
testimonials
an experienced team, not a rotating account manager.
groundwork is run by people with years of experience running paid ads and lead systems for local service businesses. You get one dedicated account lead who builds your ad system and trains your AI agent personally, not a rotating coordinator passed between departments.
60 sec
target reply time for every inquiry, day or night
10 days
typical setup, from signed agreement to live campaigns
90 days
the initial term, billed monthly after that
"You'll never wonder whether a lead got a reply. That's the whole system."
questions
what's the contract length +
Monthly after an initial 90 day period. We ask for 90 days because ad systems and the AI agent need that long to learn and optimize.
how long does setup take +
Most practices are live within 10 business days: ad accounts connected, the AI agent trained on your services, and the booking calendar synced.
is ad spend included +
No. The retainer covers our management and systems. Ad spend goes directly to Meta or Google and is billed to you separately, so you keep control of the budget.
do you work with other practices near me +
We take one practice per service area and specialty. If we're already working with a practice in your territory, we'll tell you before you sign anything.
what do I have to do +
Show up for the appointments that land on your schedule. We handle the ads, the replies, and the booking.
when will I see results +
Ad campaigns typically start generating inquiries within the first two weeks. Booked appointments follow once the AI agent and recovery sequences are live, usually by week three or four.